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| 15th Annual Central Coast Insights
"Priorities for the New Decade: The Importance of the Central Coast to the California Wine Industry"
This year we will be looking at the how the Central Coast wines have performed in the current recession. With a fundamental value shift underway, the price points of Central Coast wines, in general, are an excellent fit with the new prioritization of today’s consumer. Many winegrowers are becoming winemakers. One panel will look at the success of changing strategies and redefining their business plans. Market data from the holidays will be reviewed and analyzed for the Central Coast. We will examine some forward thinking companies who think the Millennials will lead the economy out of this recession and how they define the business and marketing opportunities that are associated with this generation.
VIP Dinner on Wednesday, March 17th at the beautiful
Edna Valley Vineyards
Speaker: Bob Lindquist from Qupé
SAVE THE DATES:
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15th Annual VINEYARD ECONOMICS Seminar, Tuesday, May 11th, 2010 - Napa Valley Marriott, Napa, CA
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19th Annual WINE INDUSTRY FINANCIAL SYMPOSIUM, Sept. 20-21, 2010 - Napa Valley Marriott, Napa, CA
15h Annual Central Coast Insights Program
Thursday, March 18th, 2010
All-day Program with option to add Dinner
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15th Annual Central Coast Insights Program
Thursday, March 18th, 2010
All-day Program with option to add Dinner (+$125)
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Student Only Registration requires full time college enrollment
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